Naples, Florida Convention & Visitors Bureau (CVB) Fact Sheet

Information on the Naples, Marco Island, Everglades Convention and Visitors Bureau's activities and mission

Media contact:
JoNell Modys
(239) 252-2425
[email protected]

Naples, Fla. (2011) - The Naples, Marco Island, Everglades Convention and Visitors Bureau (CVB) is the official tourism marketing agency for Collier County, Florida, funded entirely by the Collier County tourist development tax.

Tourist development tax revenue pays for beach renourishment and coastal programs, museums, special grants and local tourism industry marketing and promotion. Collier County's tourist development tax of 4% is charged on hotel and campground stays and short-term vacation rentals of less than six months. The tourist development tax generates between $13 and 14 million annually in Collier County.

The CVB provides information, assistance, free visitors guides and travel planning tools for consumers, travel agents, tour operators, meeting planners, the travel press and general news media. The bureau maintains the official travel and tourism Web site for Collier County, and a 24-hour toll free travel information hot line at 1-800-688-3600 or 1-800 -2ESCAPE.

The CVB designs, develops and executes advertising, promotional and public relations campaigns to communicate the many attributes of the Collier County area as a vacation and business meeting destination.

The Naples, Marco Island, Everglades CVB is a government-based organization. The CVB operates as the tourism department of Collier County government, reporting to the County Manager. The CVB represents the entire tourism industry in Collier County. No membership fees are charged to area tourism companies. The CVB works on the business aspects of promoting, developing and sustaining the tourism industry in Collier County. It does not operate any public visitor centers. All of the Chambers of Commerce in the area operate visitor centers.

To promote year-round distinctive, world-class vacation and group meeting experiences, which result in positive economic growth and stability for Collier County.

To be recognized as the most desirable year-round visitor destination in the world.

CVB offices are located within Collier County's Development Services complex.

Naples, Marco Island, Everglades CVB
2800 N. Horseshoe Drive
Naples, FL 34104
Telephone: (239) 252-2384
Fax: (239) 252-2404

The Naples, Marco Island, Everglades CVB is an official Accredited Destination Marketing Organization, as designated by the Destination Marketing Association International's Destination Marketing Accreditation Program (DMAP).

Source: Research Data Services, Inc.

1,338,800 Number of Visitors (short term paid lodging)
3.0 people Party size
6.2 days Length of stay
$756,482,900 Direct Visitor Expenditures
$1,127,916,007 Economic Impact
$122.84 Per-Person Per Day Expenditure
48.8 Average Age of Visitor to Collier County
$12,194,340 Tourist Tax Revenue
$154.8 Average annual hotel rate

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  • Collier County Government
  • IAGTO - Golf Destination of the Year 2014
  • ACCREDITED - Destination Marketing Organization